Just another copywriter?
Ha.
I ride shotgun in your buyer's subconscious, baby.
Want to skip the spiel and just book a discovery call? I don't blame you. Click the button below:
Need a little more convincing first?
Ok, fine. Keep reading, and I'll see what I can do...
I guess the proper way to start is by introducing myself.
I'm Lee Rowley, aka "The Copybrander."
As in, a copywriter who generates sales AND strengthens brands.
Modern-day rogue superhero? Some say so... but I'm not making any claims about that. (Just a subtle visual suggestion.)
Let's just say that in the vast swarm of copywriters who inhabit the Earth, I'm the one who "gets it right."
That's because I've noticed a little something most copywriters haven't:
Folks can smell insincerity like a fart in a hot car.
See, creating a compelling marketing message today - one that actually drives sales and customer loyalty - has to come from a place of sincerity.
After all, today's consumers see between 6,000 and 10,000 marketing messages every day - but remember fewer than 10.
Why? Well, most marketing copywriters - the folks who actually create the copy you read and hear - use the exact same approach.
They're taught that the best way to compete is to clone competitors' marketing copy, with just enough differences to pass a plagiarism check.
No wonder when a consumer sees a typical marketing message, they experience a deep sense of "déjà moo" ("I've seen this bull before.")
That's just not good for business.
Here's what I do instead...
I anchor your marketing message to your unique "Point of Concurrency":
Your buyer's "mental landscape" - what's dominating their thoughts and feelings right now
Your buyer's "resonance points" - beliefs, experiences, hopes, fears, and influences
Your product or service's "wow factor" - what it does for buyers that other solutions can't do
Your brand's "trust factor" - how you demonstrate integrity, responsibility, and commitment to the betterment of buyers, employees, and communities
Your brand's "je ne sais quoi" - the unique, intangible attraction factor hidden in your brand's relatable story
Finding your Point of Concurrency lets me write copy that speaks directly to your buyers' hearts and makes them think...
"OMG. You GET me! (Now please take my money!)"
Notice that I started with your buyer, not your brand.
That's because people spend most of their time immersed in their own lives.
They don't have a reason to care about us until they know we "get" them.
We can have the greatest product ever, but it means nothing until we became relevant to our audience's lives.
And yet...
Consumers and B2B buyers are getting pummeled with AI-generated "Look how awesome we are!" pitches... 6,000 - 10,000 times a day!
A never-ending, nauseating, mind-numbing flood of self-indulgent twaddle.
"Me me me..."
All while business owners gripe and moan about lackluster sales results.
You'd think they'd learn, wouldn't you?
Eh, let 'em flounder. You've got me.
Imagine this:
We meet on Zoom for a project kickoff call.
You tell me about yourself, your business, and your product or service. Along the way, I ask strategic questions to fully understand your unique story and unlock your brand's je ne sais quoi.
We confirm the project details, and then I get to work.
A week or so later (depending on the scope of the project, of course), the first draft shows up in your inbox.
You open and read it right away.
"How in the world did he...? This is what I'd write if I knew what to write - it's about 98% perfect!"
Happens all the time...
So then we jump on another quick Zoom call for 5 to 10 minutes.
You tell me about the 2% that I didn't quite get perfect, and we make the necessary tweaks in real time.
When the call ends, your marketing copy is pitch-perfect and ready to attract your ideal clients, customers, supporters, and fans.
That doesn't sound so hard, right? You get marketing copy that your audience loves and responds to, and all it takes is a couple of conversations with a salty old devil who knows what actually makes people buy.
Am I starting to make sense? Good. Now click the button below and book a time to discuss your marketing copy:
Still need more prodding?
Well, I'd rather be writing your copy right now, but okay...
I'm not going to take it personally that you haven't clicked that big orange button yet.
I mean, we don't know each other, and for all you know, I could really be just blowing smoke. Maybe I'm really just a total newbie trying to land my first gig so I can see whether I'm any good or not.
Except for one thing...
This is the first sales page you've read word-for-word in a long time.
You've probably laughed a time or two.
Maybe you've even whispered, "Did he really just say that?"
And you can definitely relate to what I've said here. Maybe it feels like I wrote it just for you.
Well, every bit of that was intentional.
See, I don't like telling people what I do.
I'd rather just show them.
That's exactly what I've done here.
I've let you sample my persuasive prowess right here on this page.
I've peeled back the curtain just enough that you can see exactly what I'm doing.
But you don't really want to know, because it just feels like magic, and you can't wait for your audience to feel like that too.
Was my strategy successful? Well...
You're on the verge of booking a discovery call with me.
This is the most excited you've EVER felt about talking to a copywriter.
You're actually starting to feel a spark of enthusiasm (and dare I say, "hope?") for the future of your business!
Imagine what happens when your prospects read the copy I write for you.
You want to see my work first, though, don't you?
I can't imagine a universe where anyone would hire a copywriter without seeing their work first.
As this industry goes, though, a lot of my work is protected under Non-Disclosure Agreements. I'm sure you can respect that.
A few of my "forever clients," though, have allowed me to link to their live pages.
Click on any of the images below to go to the live page containing my copy:
Nice landing pages, yes... but do I write other types of copy?
Of course! I don't just write landing pages. I create every type of asset a marketing team could need, from ad copy, to email sequences, to the "about us" pages we all stress about.
Heck, I even write/script and act as script supervisor for video ad shoots. My latest obsession is writing engaging top-of-funnel ads for streaming media, and following with user-generated content (UGC)-like ads across social media. It creates the kind of trust today's buyers are looking for.
For example, here are some of the ads I've written for FIXD Automotive:
What else do you want to know?
How much do you charge?
It's like my uncle's underwear. Depends.
Seriously, though... I'm a 14-year veteran copywriter whose campaigns have helped produce over $734M in sales and recurring revenue for clients.
My average project fee is $5,000, which includes copy for a landing/opt-in page, short sales page, and 8 emails. A sales page alone is $2,500 (short)/ $4,000 (long). Emails are $175 each.
Other copy? Ask.
How long will my copy take?
For most projects, about a week. A full funnel with ads, a video/webinar script, or other larger project might take longer.
Is there a fee for the discovery call?
No. I trust that you'll show up for the discovery call. If you don't, I'll know you're not serious about hiring me.
What will happen on our discovery call?
We'll have a casual conversation about your business (the questions I ask may help you gain a bit of unexpected clarity about your business). Then, we'll determine which copy assets (landing pages, emails, social media ads, etc.) will help you confidently reach your goals.
I'll explain the project process in detail, answer any lingering questions, and provide a project fee quote.
If we decide to work together, we'll start the payment and onboarding process, and I'll get started on your engaging, persuasive marketing copy.
Do you provide revisions?
Yes. After I complete your copy, we'll meet via Zoom to reviw the copy together, answer your questions, and discuss any changes you would like to make.
Typically, we make minor adjustments in real time on the zoom call, so you can leave the call with your copy ready to publish.
If more extensive revisions are needed, we'll collaborate on a timeline for revision and resubmission.
I don't charge fees for the first revision. Additional revisions may require additional billing at $100 per hour.
Can you provide instructions for designers?
Sure! Many of my clients appreciate the design, layout, and UX (user experience) notes I provide to help ensure the copy engages as powerfully as possible. I can also communicate directly with your designer or UX team if needed.
What, no glowing testimonials?
Nah. I mean, you give a client a discount, and they'll say nice stuff about you even if you kinda suck. That's not feedback, that's bribery.
There's really no good way to make testimonials believable these days, so I'd rather not waste your time.
If we meet and you still need feedback about me, I'll share some private message screenshots and video clips from clients praising my work.
OK, I'm officially at the end of my spiel.
If you want to work with one of the most trusted copywriters in the world, click below and book a time to talk.
If not, I wish you the very best.