AI is answering questions about your business right now.You just don't control what it says.
I help service businesses show up correctly when someone asks ChatGPT, Claude, or Gemini who to trust.
Hi. I'm Lee Rowley.
(Not the former British Minister of State. Different guy. Nicer ties.)
I've never seen the point in fitting neatly into one container. So I've stopped trying.Here are the facets of Lee Rowley most people seem to care about:
Professional Lee:
Creative Director, A3 Innovation
I work at the intersection of AI and visibility.Not "AI is coming." It's here. It's answering questions about you right now.When someone asks ChatGPT, Gemini, or Claude:❓"Best cosmetic dentist in Columbus"
❓ "Top HVAC company near me"
❓ "Who should I trust for…"The answers are not neutral. They are shaped.I've run hundreds of live queries across service categories. Strong businesses disappear in summaries that quietly favor someone else.At A3 Innovation, Alex McDowell and I test how AI systems describe your business, your competitors, and your category. Then we adjust the inputs that shape those answers.Structured data. Authority signals. Narrative clarity.We work with business owners who understand the game has changed - and want to play it intentionally.If that's you, we should talk.
Founder, Lee Rowley Marketing
Long before AI came along and started thinking for people, I was crafting campaigns and evergreen copy for marketing legends like Russell Brunson and Dan Kennedy.I eventually grew into creative strategy, leading campaigns for brands like FIXD Automotive, HouseAccount, JustWears, and Google AdMob.While I'm primarily focused on my work with A3 Innovation and Birdie's Excursions (see below), I do take on projects as time and bandwidth allow.If your product, service, or offer truly benefits your audience, and you're as concerned with keeping the customer as with making the sale, let's see if we're a fit:
Travel Lee:
Founder, Birdie's Excursions
Not all my work happens in a browser.Birdie's is small-group travel for adults who don't want to be herded through "Top 10 Must-Sees."We build experiences that feel lived in.In October 2026, we're hosting "The Haunted South": New Orleans at night, Biloxi legends, the Myrtles Plantation in St. Francisville.Spanish moss hanging like old secrets. Warm air that doesn't cool off when the sun goes down. Stories that linger longer than your luggage.That's just one of the deliciously different trips we're hosting this year.My wife Carla and I host these ourselves. We like curious people. Slightly strange ones. The kind who ask better questions over dinner.We're not for everyone. That's intentional.
Lee (But Not Quite):
A.K.A. Sol Holloman
For work that doesn't fit neatly inside "professional" or "travel," I write and publish under a different name.Projects include:Reverend Sol Ruins the Bible for Everybody (YouTube)Dirty Gospel: The Inconvenient Death of Pastor Noah Delaney (novel)If that's why you're here, you already know the tone.
Bottom line:
I build things.Some of them protect businesses from being quietly misrepresented by AI.Some of them put people in haunted cities after dark.Some of them poke at theology until it pokes back.If any of this resonates, let's talk.— Lee