I help service businesses show up correctly when someone asks ChatGPT, Claude, or Gemini who to trust.

Lee Rowley
Creative Director, A3 Innovation
I work at the intersection of AI and visibility.Not “AI is coming.” It’s here. It’s answering questions about you right now.When someone asks ChatGPT, Gemini, or Claude:❓ Best cosmetic dentist in Columbus❓ Top HVAC company near me❓ Who should I trust for…The answers are not neutral. They are shaped.I’ve run hundreds of live queries across service categories. Strong businesses disappear in summaries that quietly favor someone else.Before AI systems started thinking for people, I was building campaigns that shaped how people thought about brands. I’ve led creative strategy for national and growth-stage companies, crafting positioning, authority signals, and narrative clarity that influence decision-making.That same discipline now applies to AI.At A3 Innovation, Alex McDowell and I test how AI systems describe your business, your competitors, and your category. Then we adjust the inputs that shape those answers.Structured data.
Authority signals.
Narrative clarity.The tools have changed. The psychology hasn’t.We work with business owners who understand the game has shifted and want to play it intentionally.Let's shape how AI describes, summarizes, and recommends your business.
AI is already describing your business.We make sure it gets the story right.Everything we build lives below the surface, where summaries are formed and trust is decided.If you care about how your company is represented when you’re not in the room, we should talk.