Hi. I'm Lee.
Until recently, I led marketing strategy for Google through an agency partnership.
That experience was a gift. I got to watch the next era of digital marketing take shape in real time, and be part of it.
But I also watched small business owners struggle to keep up with rules that kept changing.
How it finally clicked:
Brian, a friend of mine, is an electrician. He told me his bookings were down 16% from last year, even though he was spending more on ads.I remember thinking:Brian isn’t a line in a report.
He’s a real person with a family.
If I were in his shoes, I’d be stressed too.So I stopped thinking like a marketer and asked myself a simple question:
How would I help Brian if he were my only client?
That turned out to be the easy part.
Because the truth is, the way people find service businesses has already changed.Most consumers scroll past ads.
They ask AI tools for recommendations instead.And what those tools think they know about your business determines whether your phone rings.
The problem is...
AI doesn’t judge context very well.It pulls from everywhere. Old profiles. Half-finished posts. Reviews you thought were buried.
Bits of your digital past that no longer represent who you are today.They don’t disappear. They resurface.And unless someone is paying attention, they quietly shape how your business is described, ranked, and recommended.That’s the gap I help close so good businesses don’t get quietly passed over.